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As a hotel owner or operator, guest satisfaction is one of the most important factors in your decision making. Ensuring that guests are receiving the best possible experience involves a variety of different factors, one of which is food and beverage options. According to Michelle Grant, author of the Hotel News Now article “Updating F&B Options Leads to Positive Results,” altering your food and beverage choices will not only increase guest satisfaction, but ROI as well.
Consumers continue to prefer food that is not only healthy, but sourced locally as well, which means it is important to take your hotel’s menus into consideration. “According to the Out and About online survey conducted in 2012 by Euromonitor International, approximately 37.7% of Americans said one of their preferred features of a restaurant is the healthiness of the food and 13.3% said locally sourced/organic food was a preferred aspect,” Grant cites. Choosing food and beverage items that are local as well as nutritious can demonstrate the high value you place on guest preferences.
In conjunction with your food and beverage selections, the accessibility to these items also plays an important role. In the past, hotels used to have rigid hours when guests could dine. Now, however, the trend is moving towards presenting guests with food options throughout the day. “Starting in the mornings, hotels serve informal breakfast traffic, offering to-go coffee, snacks and freshly squeezed juices. During working hours, the area is transformed into a casual common living and working space, offering guests an environment similar to what they might find at a nearby specialist coffee shop. During the evening, the same space becomes a combination restaurant/lounge, serving appetizers and small plates alongside alcohol beverages, allowing guests to customize their dining experience and partake in anything from a light happy hour to a full meal,” says Grant.
Presenting guests with locally sourced, healthy food and beverage items around the clock allows you to exceed customer expectations as well as increase ROI. Learn more about supply chain management and procurement services by calling 877-717-5566.
