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Have you ever heard the expression, “Dress for the job you want, not the job you have?”
Encouraging all employees in your organization to wear hospitality uniforms may help grow the success of your business. Here are Source1 Purchasing’s top 5 reasons why uniforms are important in the hospitality industry.
If you don’t look good, you don’t feel good. Often times, this proves to be true. Having employees wear hospitality staff uniforms to work helps them stay focused.
It is a physical reminder they are at work. When all personnel are in the right frame of mind and attentive to your guests’ needs, it certainly shows.
An additional benefit to looking and feeling good is promoting a positive image.
If there is a specific image, color, or logo that represents your brand, then providing uniforms that capture this will help to promote a positive image.
The more that your customers see your brand, the more likely they are to develop positive feelings and begin to feel a sense of loyalty.
In fact, they may not be aware of how often they are seeing your brand, as many of the details will be recorded by the subconscious.
This will benefit you in the long-term when they recall how much they like your business, even if they can’t recall specific reasons why. Simple features and a clean look aid in promoting the positive image that your brand needs.
Depending on the atmosphere and experience that you wish to create for your customers, a well-chosen uniform can help to create brand consistency.
What kind of environment do you work in?
Is it fun, playful, casual or sophisticated?
Uniforms are meant to accurately represent your brand and your brand concept.
For example, a traditional chef coat and black pants can convey a professional yet laid-back atmosphere for customers.
Black pants paired with a white chef coat or other solid color help to create a more fashionable atmosphere.
Boost confidence in your brand by choosing uniforms that elicit the feelings you want your customers to experience and make sure that your uniforms are consistent with your brand.
Uniforms act as reminders that while at work, all employees are on the same “playing field.”
Regardless of each employee’s background and history, all crew members will be treated equally and are valued members of the team.
Along with solidifying your brand identity and exuding equality, having employees wear uniforms keeps the work crew looking and feeling committed.
All employees should own the same core values when at work. A uniform helps the team members feel as if they are one, unified team of individuals.
Whether a customer has walked into your lobby, bar, or restaurant, they are likely going to search for a staff member who can assist them.
The easier it is for them to identify your staff, the more it will help provide a better customer experience.
Customer satisfaction is key to obtaining their recurring patronage as well as positive word-of-mouth.
If your employees don’t wear uniforms, then your customers may be at a loss to identify who can help them, which can lead to feelings of frustration and irritation.
Providing a great and consistent customer experience is a major goal of all hotel operators, as it will drive repeat visitors and quality reviews.
Source1 Purchasing can help you purchase many food and nonfood items at nationally negotiated prices, including Uniforms. Contact us to learn more about our programs with Cintas and Shoes for Crews.
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